Esprit
Frankfurt
Zeil

Flagship Store

Info
With a sales area greater than 3,600 m2, the flagship store on Frankfurt’s Zeil is the largest branch of the Ratingen fashion group in the world. With this showcase, we also developed a new, spectacular store identifier: from the architecture and the space and area planning to the presentation of products, and right up to the selection of colours and materials and the decorative details. All floors are connected to each other by refined openings. The store is opened up to the public via an additional entrance on Zeil and an escalator which leads straight up to the menswear collection on the second floor. The facade was also redesigned: Following the idea we developed for the Esprit store in Hong Kong, we also used more than 14,000 individually controlled LEDs. This play of light has once again transformed the store into an eyecatcher.

Type
Shop

Client
Esprit

Location
Frankfurt

Year of construction
2010

Status
Complete

Awards
Innovationspreis Architektur und Präsentation, Kategorie ‚Synthese – Architekt und Industrie in Zusammenarbeit‘
Fachmagazine AIT and xia intelligente architektur
Publications
Books
2017
Architecture Today Commercial Spaces, S.124-131
Loft Publications, Barcelona
ISBN 978-84-9936-081-2
2010
Läden 2010, S.112
Deutscher Fachverlag, Frankfurt a.M.
ISBN 978-3-86641-227-9
2012
Powershop 3, New Retail Design,
S. 240-245, 302-305
Frame Publishers, Amsterdam
ISBN 978-90-77174-46-3
2010
Open, The World’s Best New Fashion Stores, Volume Four, S.56-58
Deutscher Fachverlag, Frankfurt a.M.
ISBN 978-3-86641-242-2