Elb
Stuttgart

Gerber
shopping centre

Info
Relaxed, yet straight to the point. Inspiring, but not intrusive: The Elb store in Stuttgart’s Gerber shopping centre intends to set new accents in the multi-label store sector, thanks to its balanced mixture of trendy lifestyle elements and modern understated furnishings. Valuable, but special and unique – the interior elements and individual design details we carefully selected met these demands, and they created a harmonious contrast with the premium range of the large shop with 1,300 m2. By exploiting the existing creative potential of the large area, descending underground, as well as the self-assured use of the right design tools, we were able to achieve the ‘wow’ effect with this project.

Type
Shop

Client
Elb

Location
Stuttgart

Year of construction
2014

Status
Complete

Awards
Handelspreis ‚Store des Monats’
2015
Publications
Magazines
02/2015
stores + shops, S. 20-21
2007
AMC, Interieurs 2007, S. 92-93
Books
2017
Architecture Today Commercial Spaces, S.124-131
Loft Publications, Barcelona
ISBN 978-84-9936-081-2
2016
Store Book 2016, S. 184-187
Callwey Verlag, München
ISBN 978-3-7667-2214-0
2016
Powershop 5, New Retail Design,
S. 168-189, 186-187
Frame Publishers, Amsterdam
ISBN 978-94-91727-93-1