Orsay wanted to present its new store look at the fashion hotspot on Düsseldorf’s Schadowstraße. The plan was to present a restyled shop concept on an area of 400 m2 to cater for the brand’s young, female market in a new ambience. For the transformation, our team implemented the new design concept consistently across the ground-level sales unit, the brand room situated above and the glass facade spanning two floors. The interior shows off with completely new Orsay furnishings and has been simplified, featuring the elegant combination of white paint and warm wood flooring. The special feature of this store is the click & collect station where you can collect products that you ordered online, and the ‘friends’ changing room which is designed specifically so that friends can try on clothes and discover new looks together.