Douglas
Lounge
Frankfurt

For the perfume emporium Douglas, we developed a new retail design and supported the market leader on their path to a new self-conception. A marketing and furnishing concept for the “House of Beauty” on Frankfurt’s Zeil was exemplary. With its “Fazination Trendclub”, Douglas appears with its new image as a trendsetter, putting its clientele visits to the sales space into the context of an adventure into a world of beauty. Casual and inspiring, chic and cool, full of ‘wow’ moments: the plan was geared towards the current effort to stop solely being viewed by customers as a retail store, but rather as a lifestyle store.