The first branch of the multi-label chain is located in the city centre of the Hague, prominently situated in the spectacular, new expansion of the retail centre Nieuwe Haagse Passage. The shop draws the gaze of passers-by with its 8-by-8-metre, two-storey entrance wall made from around 1,600 coloured glass blocks. It guides customers into the lower level and to the main sales area, spanning over 850 m2. Here, the store is centred around a middle zone, which is dominated by the cash desks, and the shop-in-shop character visually sets this area apart from the rest of the space. The natural, untreated wooden floors and a pergola ceiling structure give this zone its homelike charm. The prevalent industrial look, mixed with wood and simple white tones creates a relaxed, trendy aesthetic, which is topped off nicely with the beach hut styled changing room areas.