In 2009, we created the flagship store in Hong Kong for our long-standing customer Esprit. Amid the hustle and bustle of Peking Road in the Kowloon district, the podium area of an existing high-rise building was completely revitalised over three floors. For the facade area, spanning over 1,000 m2, we developed the prototype of a shopfront capable of playing multimedia. The intricate structure of backlit glass lenses reveals its full impressive effect at dusk and in darkness. The dynamics can be used for active and interactive campaigns and always guarantee a powerful brand image at Hong Kong’s top shopping location.