Shop Design (11 of 29)

Olymp & Hades Berlin

Olymp & Hades pays homage to Germany’s fashion capital with its new store in Berlin. A spectacular, multimedia entrance scenario, consisting of floor-to-ceiling LED screens, gets customers in the shopping mood by airing continuous runway show playbacks. Located within the Alea 101 center on Alexanderplatz, the lower level hall-like sales area underscores the shop design with its dark industrial charm and decorative accents such as cool Berlin style graffiti.