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Shop Design (3 of 29)
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LRRH Berlin


The fairy tale of ‚Little Red Riding Hood‘ and the evil wolf is the setting for the display of the fashion label LRRH. Its flagship store in central Berlin provides space for fashion, accessories, literature and music within the context of Brother Grimm’s tales. The store was envisioned as a three-dimensional stage for the marvelous fairy tale world – one continuum of space over two sales floors. The digital manufacturing process from the preliminary draft to the fabrication of the fiberglass reinforced curved surfaces has been implemented as an example of the effective use of technology in interior design.