The first Kult branch in Austria was developed in 2016 with an 800 sqm sales area within the new Salzburg Sternbräu area. Over two floors, we designed a casual store which appeals to customer’s emotions and wins over with a smooth and conclusive interior concept. During construction, a part of the ancient city wall was discovered, excavated and incorporated into the shop design. To complement the landmark wall, we used mainly natural materials such as whitewashed used wood or concrete and chose a bright white shop ambience. Thereby achieving a successful contrast between old and new elements. Two highlight features, namely a media screen wall and a pink string art logo, lead the customer down to the main sales area.