The Kult store in Hagen’s Rathaus Galerie, which opened in 2014, presents itself in the usual manner with trendy interior design and slick merchandising. Architecturally, the cold, uniform mall atmosphere was left at the door in order to surprise inside with a completely different interior language. The store entry consciously works to create a striking welcome. The vividly colorful glass brick wall leads customers up to the 1,000 sqm main showroom. A wooden boardwalk guides through the sales area, ending at the changing rooms whose beach cabana character and comfy lounge area form the emotional highlight of the shop. Above the ‘beach walk,’ hangs an airy pergola roof. Working together these elements form the store’s essential design theme.