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Shop Design (20 of 29)
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Hugo Boss Shop Concept


We developed a new retail store concept for Hugo by Hugo Boss, which can be used as a shop-in-shop system. The proposed material and form portrays the brand in a suitable, futuristic and individual ambience. We developed a modular system, which provides ultimate flexibility for the on-wall presentation of the fashion collection. It is highly adaptable to diverse room shapes while producing a homogenous spatial continuum.

Limited Competition 2005