Hugo Boss Shop Concept
We developed a new retail store concept for Hugo by Hugo Boss, which can be used as a shop-in-shop system. The proposed material and form portrays the brand in a suitable, futuristic and individual ambience. We developed a modular system, which provides ultimate flexibility for the on-wall presentation of the fashion collection. It is highly adaptable to diverse room shapes while producing a homogenous spatial continuum.
Limited Competition 2005