Esprit
Frankfurt
Zeil

With a sales area greater than 3,600 m2, the flagship store on Frankfurt’s Zeil is the largest branch of the Ratingen fashion group in the world. With this showcase, we also developed a new, spectacular store identifier: from the architecture and the space and area planning to the presentation of products, and right up to the selection of colours and materials and the decorative details. All floors are connected to each other by refined openings. The store is opened up to the public via an additional entrance on Zeil and an escalator which leads straight up to the menswear collection on the second floor. The facade was also redesigned: Following the idea we developed for the Esprit store in Hong Kong, we also used more than 14,000 individually controlled LEDs. This play of light has once again transformed the store into an eyecatcher.