Shop Design (15 of 29)

Esprit Frankfurt

Thanks to its retail area of more than 3,600 sqm, the Esprit flagship store on Frankfurt’s famous ‘Zeil’ is the company’s largest shop worldwide. In 2010, we developed a spectacular new store identity concept: encompassing architecture, space- and area planning, as well as product presentation, color and material choices, and decorative details. All five levels of the store are interconnected by generous ceiling openings, which offer visitors a vertical orientation within the building. Further opening the store, is an additional entrance along the Zeil with a new escalator that leads directly to the men’s collection on the second floor. The facade has been re-designed as well: in line with our concept first applied in Hong Kong, we developed a shop front boasting over 14,000 individually choreographed LED dots. The interactive light show captures the attention of Frankfurt’s shopping enthusiasts.