Relaxed, yet to the point, inspiring, but not intrusive. Opened in 2014, the Elb store, in Stuttgart’s Gerber shopping center, scores with a balanced mix of fashionable lifestyle elements and modern understated furnishings. Setting new trends in the multi-label fashion sector, it presents a design with attention to detail which harmonizes with the premium merchandise of the 1,300 sqm store. The thoughtfully chosen interior elements form a unique and individual atmosphere, which appeals to the highly fashionable and visually refined clientele. Harnessing the potential of the large open sales area and confidently applying the appropriate means of design, results in an inviting yet elegant shopping experience.