In Cologne’s top shopping location Neumarkt, we had the task in 2013 to design our client’s most prestigious ELB store nationwide. The rented facilities were to be shaped up to meet the high demands of the fashion specialist Görgens group. The store concept includes a coherent design for standing and wall furniture pieces which provide for the optimum presentation of goods. Cross-zone elements with high recognition value succeed in making the store noticable by reaching far into detail with many emotional decorative accessories. Not only because of its engaging interior concept, the store impresses with a strong exterior statement, capturing the imagination of shopper’s and passer-bys alike.