Hugo Boss
Shop design

For Hugo of Hugo Boss, we developed a new retail shop concept that is also suited to a shop-in-shop system. The suggested material and design language presents the collections in a pioneering and unique ambience that suits the brand perfectly. We developed a modular system offering the highest degree of flexibility in the on-wall presentation. This allows the client to react to the most varied of floor layouts in a flexible way and create a homogenous, continuous spatial feel.